For this project, I had to imagine what type of branding would exist for a company that is so closely tied to a tyrannical megalomaniac like the Marvel Comics villain, Dr. Doom.

Dr. Doom is a character who is very vain. He controls a small eastern European country called Latveria, and has effigies of himself everywhere. Surely in a logo, he’d manage to work in his face incorporated in it. and for the word mark, I was inspired by more blocky fonts for things like Lufthansa.